Digital Marketing
Learn how to promote products and services online using digital channels.
On Site
Start Date: 2025-09-01
Course Duration: 10 Weeks
Tuition Fee: Ksh 30,000
Online
Start Date: 2025-09-01
Course Duration: 10 Weeks
Tuition Fee: Ksh 30,000
Hybrid
Start Date: 2025-09-01
Course Duration: 10 Weeks
Tuition Fee: Ksh 30,000
Course Overview
About This Course
In this comprehensive course, we will equip you with the essential skills and knowledge needed to plan, execute, and manage successful digital marketing campaigns. Whether you aspire to become a digital marketing specialist or simply want to boost your business or personal brand online, this course is designed to provide a strong foundation.
This course is specifically crafted for beginners with little to no prior experience in digital marketing. We’ll start from the basics and gradually build your skills and confidence, ensuring a smooth and enriching learning journey.
What You'll Learn
Foundations of Digital Marketing: Explore the history, evolution, and core principles of digital marketing.
Market Research & Strategy: Learn how to analyze target audiences, competitors, and create strategic plans.
Platform-Specific Marketing: Understand how to leverage Meta, YouTube, and X (Twitter) for business growth.
Marketing Channels & Techniques: Dive into email marketing, SEO, and content strategies to drive traffic and conversions.
Analytics & Optimization: Use tools and data to track performance and refine campaigns for maximum impact.
